Developing new more ecoefficiency models by MEANS OF PRODUCT SERVITIZATION
The second of the roundtables in 2014 considered the business strategy based on complementing or even substituting the products by services in order to improve the di?erentiation, better meeting the needs of the customers, at the same time as reducing the environmental impacts of the products. This is known as “servitization” and it was already identi?ed in the 2013 personalised watch reports as an area to be analysed and consolidated.
That work led to the ?rst of the Ideas Notebooks prepared by the Basque Ecodesign Center and the goal of this roundtable consisted of analysing the real implications that this new concept could have on the activity of one of the partner companies of the Basque Ecodesign Center.
Product environmental strategies that are taken into consideration when applying the principles of a product-service system.