Thematic Research
As has already been mentioned, one of the aspects set out in the personalised watch reports are new emerging areas in the relationship between the environment and business opportunities.
When sharing the reports with the partner companies, those areas of interest are ?rst and foremost identi?ed that require greater research and knowledge. Therefore, the Ideas Laboratory sets up “ad hoc” thematic research teams with a multidisciplinary technical pro?le that will work on developing a thematic research process involving between 3 and 6 months of work, in order to identify all those relevant aspects of the subject in question and its degree of impact or involvement in the speci?c case of those partner companies interested in that area.
Once the research has been performed, the “thematic round tables” are held. It is a meeting between the Ideas Laboratory sta?, along with the technical sta? of the partner company, which has a dual goal:
- To submit to the company the main conclusions of the thematic research carried out by the Ideas Laboratory team from the personalised perspective of the company.
- To work together on a common positioning analysis and a possible associated work plan.
